European Far-Right Setting the Political Narrative, Research Finds

Established parties in power are more and more enabling the radical right to set the political agenda, according to a new study carried out in Germany.

Researchers found that this phenomenon has inadvertently benefited far-right parties by validating their viewpoints and disseminating them to a broader audience.

Analysis Drawing from Over 20 Years of Media Reporting

The findings, published in the academic journal on political studies, utilized an computerized content review of over 520,000 news pieces from six national newspapers.

Berlin-based researchers observed that as the far right shifted from fringe issues in the late 1990s to central themes like assimilation and immigration, mainstream political groups increasingly adapted their communication in response.

This adjustment amplified the dissemination of these ideas and signaled to voters that such stances were acceptable.

Consequences for Democracy

"Public discourse by mainstream parties plays a central role in the voting performance of the far right," stated a expert in political behavior participating in the research.

"This element has been underestimated," she noted.

The impact was noticeable even when conventional parties were condemning the far right. "They still receive focus," the researcher commented. "The main point is that because we live in such a struggle for visibility, this focus is crucial."

Mainstreaming Effect Across the Continent

While the research was focused on Germany, this normalisation effect is likely to apply to countries throughout the European continent.

"This is frequently observed in European media," explained another researcher. "Radical groups makes a statement and everyone begins discussing it for several days."

"Even if you're opposing it, you're echoing it," he stated.

Hardening of Public Rhetoric

At certain points, political figures have also hardened their discourse to match that of the radical right.

In a recent discussion, a then national leader called for large-scale deportations and pushed for them to happen "more frequently and rapidly."

Comparable instances can be observed throughout Europe, as elected officials from nations ranging from the United Kingdom to France embrace the rhetoric of the far right, particularly on migration.

This has formed an echo chamber that was inconceivable a ten years prior.

Central Problem: Who Dictates the Agenda?

"{If you're a centrist party and you are discussing societal topics – migration, integration – in a way that is dictated by the rhythm of the far right, that's the essence of narrative control," clarified a study author.

Other political parties have gone one step further, attempting to emulate the hardline agenda of the far right, even as research indicates that doing so drives the electorate to vote for the far right.

Progressive Impact and Voter Awareness

The extent of data collected showed that the influence of radical groups had been progressive and had grown with the passage of time.

"Voter awareness doesn't change from day to day," commented a researcher. "However, when you encounter this negative framing around migration frequently, and it is being disseminated not only by radical groups but also, for instance, by mainstream political organizations, then of course this narrative gains more traction."

Need for Mainstream Groups to Carve Out Their Own Discourses

The research emphasized the necessity for mainstream parties to carve out their distinct narratives, particularly on subjects such as migration and assimilation, rather than continuously trailing after the far right.

"It's like a dance," explained one researcher. "If the conductor is radical and you're responding to them, you lose the ability to choose which tune should be playing."

Randy Price
Randy Price

Award-winning journalist with a passion for uncovering stories that matter in tech and culture.